At 777eb, protecting your personal data is a core obligation — not an afterthought. This Privacy Policy explains exactly what information we collect, why we collect it, how it is used, and the rights you hold as a registered player on our platform.
This Privacy Policy ("Policy") governs the collection, processing, storage, and protection of personal data by 777eb ("777eb", "we", "us", or "our") in connection with your use of the 777eb website located at 777eb.org and all associated services, including the casino, sportsbook, slots, and live dealer products available on the platform.
This Policy applies to all registered users and visitors of the 777eb platform, including players based in Pakistan — our primary market. By registering a 777eb account, completing a deposit transaction, or continuing to browse the 777eb platform after this Policy has been made available to you, you acknowledge that you have read, understood, and accepted the data practices described herein.
If you do not agree with any part of this Policy, you should discontinue use of the 777eb platform and may request account closure by contacting our support team directly via live chat or by emailing [email protected]. This Policy should be read alongside our Terms & Conditions and Responsible Gaming policy, which together form the complete agreement between you and 777eb.
Plain English Summary: 777eb collects your personal data to run your account, process payments in PKR, verify your identity, keep the platform secure, and comply with international gaming regulations. We do not sell your data to third-party advertisers. You have rights over your data, and you can exercise them by contacting us directly.
For the purposes of applicable data protection law, 777eb acts as the data controller in respect of all personal data collected from users of the 777eb platform. As data controller, 777eb determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and in a transparent manner.
777eb operates under international gaming licensing standards. The platform is specifically designed to serve players in the Pakistan market, and all data collection, storage, and processing activities are carried out in accordance with 777eb's obligations under its licensing framework and applicable international data protection principles.
All data protection enquiries, subject access requests, and privacy complaints should be directed to the 777eb support team using the contact details set out in Section 14 of this Policy.
777eb collects personal data that is necessary to provide you with a functioning, secure, and compliant gaming account. The categories of personal data we collect are as follows:
Special Category Data: 777eb does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information. If such data is inadvertently included in communications you send to our support team, it will not be stored beyond the resolution of the relevant enquiry.
777eb collects personal data through the following channels:
777eb processes your personal data only for specific, clearly defined purposes. The table below summarises the primary purposes and the data categories involved:
| Purpose | Data Categories Used |
|---|---|
| Account registration and ongoing account management | Identity, Contact, Technical |
| Identity verification and KYC compliance (mandatory under licensing obligations) | Identity, Financial |
| Processing deposits and withdrawals in PKR via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and crypto | Financial, Identity |
| Fraud prevention, AML screening, and platform security | Identity, Financial, Technical, Gaming Activity |
| Delivery of casino games, sports betting markets, and all platform services | Gaming Activity, Technical |
| Responsible gaming monitoring and enforcement of 21+ age restrictions | Identity, Gaming Activity |
| Customer support and formal complaints handling | Identity, Contact, Communications |
| Sending transactional notifications (deposit confirmations, withdrawal updates, account alerts) | Contact, Financial |
| Platform improvement and internal analytics | Technical, Gaming Activity (aggregated and anonymised) |
| Compliance with legal, regulatory, and licensing obligations | All categories where required by law |
777eb does not process your personal data for direct marketing purposes without your explicit opt-in consent. If you have opted in to receive promotional communications from 777eb, you may withdraw that consent at any time by contacting [email protected].
777eb processes your personal data on the following legal bases, depending on the purpose of processing:
777eb does not sell, rent, or trade your personal data to third parties for commercial purposes. Data sharing is limited strictly to what is necessary for the lawful operation of the platform and our licensing obligations. The categories of third parties with whom we may share your data are:
No Advertising Data Sales: 777eb does not share your personal data with advertising networks, data brokers, social media platforms, or any commercial third party for the purpose of targeted advertising or audience profiling.
777eb retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following retention periods apply as a general framework:
Following the expiry of applicable retention periods, personal data is securely deleted or anonymised such that it can no longer be attributed to an individual.
777eb takes the security of your personal data seriously and has implemented a range of technical and organisational security measures to protect against unauthorised access, accidental loss, destruction, or alteration of your data. Key security measures include:
While 777eb employs robust security measures, no internet-based platform can guarantee absolute security against all conceivable threats. You are responsible for maintaining the security of your own account credentials. If you suspect that your 777eb account has been accessed without your authorisation, contact our support team immediately via live chat or email.
The 777eb platform uses cookies and similar tracking technologies to deliver core platform functionality, maintain your login session, and improve your experience on the site. A cookie is a small text file placed on your device by a website server. Cookies used by 777eb fall into the following categories:
These cookies are essential for the operation of the 777eb platform and cannot be disabled without disrupting core platform functionality. They include session authentication tokens, anti-CSRF security tokens, and load balancing identifiers. No consent is required for strictly necessary cookies as they are technically indispensable to service delivery.
Functional cookies remember your preferences and settings — such as your preferred language, display options, and notification settings — so that you do not need to reconfigure them on every visit. These cookies do not track your activity across external websites.
777eb uses anonymised analytics data to understand how players navigate and interact with the platform. This data helps us identify underperforming features, improve the user experience, and optimise platform performance. Analytics data is processed at an aggregated level and cannot be used to identify individual players.
You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling functional or analytics cookies may affect certain non-critical aspects of your experience on the 777eb platform. Disabling strictly necessary cookies will prevent you from logging in or completing transactions.
As a data subject whose personal data is processed by 777eb, you hold the following rights in respect of your personal information. You may exercise any of these rights by submitting a written request to [email protected] with the subject line "Data Rights Request", including your registered account username and a description of the right you wish to exercise.
777eb will acknowledge receipt of your request within 72 hours and will provide a substantive response within 30 days. Where a request is complex or involves a large volume of data, this period may be extended by a further 30 days, with notice provided to you.
Data Subject Rights
Under internationally recognised data protection principles, every 777eb player has meaningful rights over their personal information. Here is what each right means in practical terms.
You have the right to request a copy of all personal data that 777eb holds about you. We will provide this in a structured, readable format within 30 days of a valid request submitted to [email protected].
If any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction. Contact our support team and we will update your records promptly — typically within five business days.
You may request deletion of your personal data where it is no longer necessary for the purposes it was collected. Note that legal retention obligations — such as five-year AML record-keeping requirements — will take precedence over erasure requests where applicable.
You can request that 777eb restricts the processing of your personal data in certain circumstances — for example, while the accuracy of data you have disputed is being verified. Restricted data is stored but not actively processed beyond what is legally required.
Where processing is based on your consent or contractual necessity, you may request your data in a portable, machine-readable format (such as JSON or CSV) so that you can transfer it to another service provider of your choice.
You have the right to object to processing of your personal data where that processing is based on 777eb's legitimate interests. If you object to receiving promotional communications, you can withdraw consent at any time by contacting [email protected].
The 777eb platform is strictly intended for individuals aged 21 and above. 777eb does not knowingly collect personal data from persons under the age of 21. Age verification is a mandatory step in the 777eb registration and KYC process, and all accounts are subject to age verification checks before withdrawal rights are activated.
If 777eb becomes aware — through KYC review, a complaint, or any other means — that an account is held by a person under the age of 21, that account will be immediately suspended. All personal data associated with the underage account will be retained only for the duration necessary to complete the investigation and any associated regulatory reporting obligations, after which it will be securely deleted in accordance with our data retention policy.
If you believe a minor has registered an account: Please report this immediately to [email protected]. 777eb treats underage access as a serious matter and will investigate and act on all such reports within 24 hours.
777eb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, platform features, or applicable legal and regulatory obligations. Where material changes are made to this Policy, we will provide advance notice to registered users via email or an in-platform notification before the updated Policy takes effect.
The effective date displayed at the top of this page will be updated each time a new version of this Policy is published. Your continued use of the 777eb platform after the effective date of a revised Policy constitutes your acceptance of the updated terms. If you do not accept a material change, you may close your account by contacting our support team.
We recommend that all registered 777eb players review this Privacy Policy periodically — particularly following any notification of updates — to remain informed of how your personal data is being handled.
For all privacy-related enquiries, data subject rights requests, or concerns about how 777eb processes your personal data, please contact us using the details below. All communications should include your registered 777eb username and a clear description of your request or concern.
Email: [email protected]
Live Chat: Available 24 hours a day, 7 days a week via the 777eb platform.
Response Time: Privacy requests acknowledged within 72 hours; substantive response within 30 days.
For formal data subject rights requests, please send your request in writing to [email protected] with the subject line "Data Rights Request". Include your full registered name, account username, and a clear description of the right you wish to exercise. 777eb will verify your identity before processing any request to ensure data is not disclosed to unauthorised parties.
Our Privacy Commitments
Beyond the legal text, here is what our Privacy Policy means for Pakistani players using the 777eb platform on a daily basis.
777eb does not sell your personal data to advertising networks, data brokers, or any commercial third party. Your data is used exclusively to operate your account, process your PKR transactions, and keep the platform compliant and secure.
Every data exchange between your device and the 777eb platform is protected by industry-standard 256-bit SSL/TLS encryption. Whether you are logging in from Karachi, making a JazzCash deposit from Lahore, or checking your bet history from Islamabad — your data travels securely.
Our mandatory KYC and 21+ age verification process exists to protect you — ensuring that your account and funds are secured against unauthorised access and that responsible gaming obligations are upheld across the platform.
Financial data shared with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank is transmitted only to the extent necessary to process your transaction. 777eb does not store full payment credentials on its own servers beyond what is required for account management.
We do not keep your data indefinitely. Retention periods are tied to specific legal and licensing obligations — mostly five years for financial and KYC records. Once those periods expire, data is securely deleted or fully anonymised.
Have a question about your data or want to exercise a privacy right? Our support team is available 24 hours a day, 7 days a week via live chat, and will respond to email privacy requests within 72 hours — no runaround, no delays.
Ready to Play?
Now that you know exactly how 777eb handles your personal information, join thousands of Pakistani players enjoying cricket betting, live casino, and slots — backed by transparent data practices and fast PKR payouts.
21+ only. Please read our Responsible Gaming policy before playing.